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L2 payments alone to be a feel tank for digital innovation, and every yr the group releases the Electronic IQ Index which ranks the electronic competence of 35 top luxury replica watch and jewellery manufacturers. The latest rankings are out, and also to the surprise of couple, watch manufacturers do not fare very well. Find out who is gifted and who is feeble within.
L2's scores are based mostly on brand functionality in four areas of digital competence: success in the brand's web page (35%), digital internet marketing (25%), social media marketing (25%) and cell (15%). Within just every of these types, L2 ranks model efforts in quite a few parts. By way of example, the website group involves variables these types of as web site technologies, social media integration, product or service screen and material, and innovation and interactivity.
Once the scores are tallied, the models drop into certainly one of 5 teams, based on their general Electronic IQ:
140+ Genius110-139 Gifted90-109 Common70-89 Challenged< 70 Feeble Among luxurious watch models, Jaeger-LeCoultre finished on top, though its score of 108 means its endeavours are only average. Other replica watch makes making it into the common group (and their Digital IQs) are David Yurman (107), Cartier (106), Omega (103), TAG Heuer (100), Longines (95), Montblanc (92), Bulgari (ninety), Hublot (ninety), and IWC (ninety).
A person level down, the Challenged team involves Audemars Piguet (89), Raymond Weil (85), Chopard (83), Baume Mercier (81), Piaget (79), Movado (78), Breitling (77), and Vacheron Constantin (71).
Finishing with a rating of Feeble are Bulova (68), Rolex (64), Franck Muller (48), and Panerai (47). Patek Philippe finished in last place total with a Digital IQ of 36.
With nearly two-thirds of the replica watches Jewellery makes being either Challenged or Feeble replica omega snoopy watch for sale , the segment is among the biggest luxury laggards online according on the report. By way of comparison with other luxurious types, more than 40% of the manufacturers in Specialty Retail Travel garner Genius and Gifted rankings, while in Fashion Beauty, about one-third with the brands finish in the top two teams.
Commenting on the issues affecting the replica watches Jewelry makes, L2 founder and NYU Stern School of Business professor Scott Galloway said:
Gray market concerns, counterfeit fears, limited pricing transparency, and retailer conflict all present obstacles for organizations in this group to build and sell their brands online. However, with 67 percent of consumers in the EU and half of those in the U.S swiss replica hublot watches . indicating that they research luxury goods online before making a purchase, do replica watches Jewellery brands really have a choice?
There is good news for a couple of manufacturers. Comparing the 2011 findings with those from 2010, Cartier and IWC improved, moving from Challenged to Typical. Headed in the other direction, Hublot dropped from Gifted to Typical, Piaget from Common to Challenged, and Rolex from Challenged to Feeble. The digital landscape changes quickly, and these makes are finding that they have to run just to keep up.
Watch brand names are making some gains in social media, albeit after a very slow start. In the Facebook Fan race, Bulgari is on top with 333,070, an increase of 208% over last calendar year. TAG Heuer is next with 249,367 fans and growth of 254% . Hubot finishes in the third spot with 240,810 fans, but only 18% growth. IWC showed strong year-over-year growth with its 201,214 fans reflecting an increase of 984%. Cartier and Piaget also saw strong growth this yr, with their roughly 182,000 fans apiece representing increases of more than 500% each and every. Baume Mercier's 180,000 fans represent an amazing 4,843% growth. The model is also the top Tweeter, having generated 14,129 micro-missives this year. That's almost 40 tweets per day for 365 days.
L2 also generated a list of brands that did not fare so very well on Facebook, using a linear regression metric calculated by looking at predicted Facebook Fans based on Google monthly global search volume. Underperformers here included Vacheron Constantin, Montblanc and Longines.
Over at YouTube, Cartier holds the top spot for most-viewed video, with Calibre de Cartier, Mechanics of Passion having been watched more than 1.3 million times. Hublot's Jet Man video drew about 939,000 views, while Breitlings's Formation Flight with the Breitling Wingwalkers video rounds out the top three with 655,000 views.
The L2 report contains 32 pages of facts, figures, and findings. You can download a free copy in .pdf format (in exchange for some personal information, of course), by clicking here:
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